Dickey's Barbecue Pit : How Shane Ables Built Four Dickey's Barbecue Stores
How to use this video
This video features insights from a current franchisee sharing their experience with the Dickey's Barbecue franchise. As you watch, listen for details about daily involvement, support, and challenges as well as successes. If this perspective resonates, the next step is to request more information and speak directly with the franchisor.
About This Video
This video features Shane Ables and his Dickey's Barbecue business partner Stacy Van Dyke speaking from one of their four stores, with Shane on the brand since March 2003 and Van Dyke at 26 years tenure starting as a general manager. The opening establishes the build-up — the pair acquired two stores together at the start of 2013 and added two more — and frames the conversation around what has held their multi-unit operation together. The middle of the video walks through the people side of the business. Both partners describe employees as work family in plain terms, with the same kind of give-the-shirt-off-your-back loyalty going in both directions. Shane explains the daily customer routine — ask the team to flag new visitors so he can introduce himself, and turn around any bad mood at the counter by leading with a smile rather than letting friction build. He frames that small habit as good for both the customer's day and the unit's business. The closing arc broadens to brand resilience. Speaking against the backdrop of pandemic-era closures, Shane reads a strong brand as the platform from which good operators can rebuild, find quality people to invest, and grow more stores when the cycle turns. The video closes on a long-tenure point — one of their stores opened in 2000 and still serves day-one customers — using that retention record as the proof point for the relationship-led model they are pitching.