The Great Greek Mediterranean Grill

The Great Greek Mediterranean Grill is seeking Master License partners across Asia to develop the brand in key markets throughout the region. A Master License grants exclusive development rights for a specific country or multi-country territory within Asia. This is an opportunity to build a large-scale Mediterranean casual-dining franchise enterprise in the world's fastest-growing economic region.

About The Great Greek Mediterranean Grill

The Great Greek Mediterranean Grill is a fast-casual Mediterranean restaurant franchise with 50+ locations across 17 U.S. states and $73 million systemwide sales (2024). Founded by 3rd-generation restaurateurs, the brand brings Mediterranean culinary authenticity and housemade preparation standards to accessible fast-casual dining.

The brand is part of Big Flavor Brands and UFG (1,600+ franchise locations worldwide), bringing Mediterranean culinary standards and ingredient integrity to casual-dining format that appeals to health-conscious diners across the globe.

The Master License opportunity: building at regional scale

An Asian Master License gives you exclusive rights to develop The Great Greek within a defined territory, which may encompass a single country or group of countries. You serve as the brand's official representative, opening flagship locations and building a franchise network within your territory.

Revenue streams include profits from your own locations, franchise fees from each franchisee you recruit, and ongoing royalty income from your entire network. The scale of Asian markets means the growth potential for a committed Master Licensee is substantial.

The Asia opportunity

Asia is home to 4.5 billion people and some of the world's fastest-growing economies. Rapid urbanization, a rising middle class, and expanding commercial and retail sectors are driving demand for quality dining experiences at an accelerating pace across the region. Mediterranean cuisine is gaining recognition in Asian markets as a health-conscious, ingredient-driven alternative to traditional casual-dining options.

Affluent Asian consumers in Singapore, Hong Kong, Bangkok, Tokyo, Seoul, Shanghai, and other major cities actively seek international quality cuisines. The franchise model is expanding rapidly across Asia. For The Great Greek, Asia represents access to the world's fastest-growing market with substantial addressable demand for quality casual dining. Signarama already operates in multiple Asian markets, providing proof of concept for franchise model adaptability across diverse Asian business cultures.

What this Master License delivers

• Exclusive development rights within a defined Asian territory, potentially spanning multiple countries
• Access to the world's fastest-growing commercial markets with enormous addressable demand
• Multiple revenue streams from flagship locations, franchise development, and ongoing royalties
• A proven Mediterranean concept with $73M U.S. systemwide sales and strong operational systems
• Alignment with growing Asian consumer interest in health-conscious and quality international cuisines
• Comprehensive training at UFG headquarters, plus on-site launch support in your territory
• Proprietary culinary and operational systems for brand execution
• The infrastructure of United Franchise Group, with experience operating across Asian markets

Your role as Master Licensee

• Develop and execute a market entry and growth plan for your Asian territory
• Open flagship The Great Greek locations in major commercial and affluent centers within your territory
• Recruit and train franchisees, adapting the recruitment approach to local business culture
• Establish local supplier networks that meet quality standards while optimizing for local ingredient sourcing
• Adapt marketing, pricing, and service offerings to the specific needs and norms of your market
• Maintain The Great Greek brand standards while ensuring the Mediterranean concept resonates with local consumers

Who this opportunity is for

The right partner for an Asian Master License is an established business group, holding company, or experienced F&B conglomerate with deep knowledge of their target market. In many Asian markets, the Master Licensee will be a diversified conglomerate or multi-brand holding company with the capital, infrastructure, and local relationships to support large-scale franchise development. Cross-cultural business experience, existing commercial restaurant networks, and understanding of local consumer preferences are significant advantages. Signarama provides comprehensive training on all operations.

Training and support

Training begins at UFG headquarters in West Palm Beach, Florida, covering operations, culinary standards, supplier management, franchisee recruitment, and brand positioning. UFG then provides on-site support during your initial market launches within your territory. Ongoing support includes proprietary culinary systems, supplier relationship guidance, marketing resources, strategic guidance on market expansion, and regular communication with the international team. UFG has operated franchise brands across Asia for years and understands the logistical, cultural, and regulatory nuances of the region.

The Great Greek's corporate systems, training materials, and international communications operate in English. The Master Licensee's leadership team should include at least one senior member with strong English proficiency. Local-language operations with customers and franchisees are standard practice.

Take the next step

If you have the market knowledge, organizational infrastructure, and capital to build The Great Greek into a leading Mediterranean casual-dining brand in your Asian market, request our Master License Information Pack or schedule a confidential discovery call about available territories.